In the past two years, with the hot milk tea industry, a variety of milk tea brands have appeared in the market. Due to the large profit of milk tea shops, many small entrepreneurs have chosen to open milk tea shops. So now as long as the crowd gathered in the venue almost little tea shop figure. But the entrepreneur that opens milk tea inn is in ceaseless join in. So in the numerous milk tea shops, how to make your milk tea shop stand out?
At present, the most common means of competition in China is the price station. This method may be the most significant, but it is a double-edged sword that often kills 1,000 enemies and damages 800. And the effect may be a lot of sales, but not make money, there may be a loss of money. This kind of malicious competition is not recommended to use, so we should become so aspects to do a good job in the competition between the peers?
1. Extract customer opinions and master customer needs
Only when there is pressure can there be motivation. The pressure of market competition forces the shop owners to find ways to improve their stores and do better to attract consumers. If you don't know where to start, consumer opinion is a good starting point. Customer's opinion is very important, the milk tea shop owner can collect their opinion to see if they really do not do well enough, and then make appropriate improvement. Consumers always like to compare different milk tea shops and finally choose the one they are most satisfied with for consumption. According to the survey data of the milk tea market and customer satisfaction, the customer needs can be grasped more quickly and accurately.
Second, the competitor as their own forward momentum
In the consumer comparison at the same time, the owner should also compare themselves and other stores have what gap, even before the consumer to find their own shortcomings, and then to improve. Sometimes the gap is not the hard gap in taste, but some details, such as the health condition of the milk tea shop, the service attitude of the staff in the shop and so on. These are all areas that can be improved immediately, and the details can have a subtle effect. Sometimes good details will make consumers ignore the taste of milk tea, and pay more attention to the store environment of milk tea. Because taste itself is subjective feelings, feelings are affected by environmental changes.
Third, carries on the centralized propaganda regarding own superiority
Only by knowing yourself and your enemy can you win a hundred battles. For the milk tea shop owners, to understand their own and surrounding stores in detail, to find their own advantages. Use their own strengths to compare with the shortcomings of others, can be very good to highlight their own. Wine is also afraid of deep alley, milk tea shop has advantages but do not publicize, consumers will not know. In fact, consumers are very forgetful, a period of time do not do publicity is easy to be forgotten by consumers, only the focus on sustained publicity to receive the effect.
Open a milk tea shop can't earn, in numerous competition will struggle to do a good job in every bit of milk tea shop, some stores operating skills, even at the same time more than milk tea is good grain hall headquarters summarizes experiment experience for many years to share with you, hope to help, there is doubt might as well to milk tea good grain hall website message consulting us!